About us

Alexandra Rabbitte Hughes- Founder

Alexandra is an expert in influencer marketing and social media, bringing over a decade of experience from multiple perspectives—as an influencer, a brand owner, and a strategist on the agency side. Fun fact: her first role out of University was taking on the role of a government official on all social media platforms. 

With a background in journalism, she has a sharp storytelling ability that allows her to craft compelling narratives and create impactful media. She also understands the balance between creativity and strategy, having firsthand experience navigating marketing budgets, performance metrics, and optimization through her own e-commerce brand, Prairie Swim. This unique blend of creativity and business acumen makes her an invaluable asset in today’s ever-evolving digital landscape.

Isabel Borras- Senior Account Coordinator

Isabel started as an intern and was quickly brought on full-time after graduating from the University of Toronto.

She pairs creativity with technology to drive effective communication and execution for our social media and influencer marketing clients. She is highly organized and diligent- not to mention being our go-to gen-z who always brings fresh, trending ideas to the table.